Sweet!
Glad you've made it this far.
First I'll give you the 30 thousand foot view. That way you'll get the big picture perspective.
Then I'll drill down into more detail, until you have everything you need to start … even now, today!
Here's the basic framework for a stable, long term online business:
- You need the ability to drive traffic. (I'll cover my specific traffic protocols another time, tho.)
- You need the ability to convert and capture leads. (I'll show you my way of doing this shortly — that can result in opt-in rates way in excess of 50%.)
- You need to establish a relationship — and turn strangers into friends, and friends into repeat customers. (Which then results in you being able to sell stuff to your list of prospects/customers indefinitely!)
Not sure if you caught the first big secret?
The two elements highlighted in yellow. They're both linked. The latter is reliant on the former being established first. This is critical … but most marketers screw this part up big time.
They don't work to establish a real relationship with the reader/prospect/customer … and consequently they don't get the ability to sell to their crowd, indefinitely — over and over again, for the long term.
I just wanted to highlight that quickly. I'll revisit it later.
Once you have people on your list — and you're doing the right stuff — you have an asset. An asset that you can leverage over and over again to earn life changing money.
It doesn't matter if you're an affiliate or a product owner — or both (ideally).
You get the ability to sell relevant stuff to your crowd for as long as you deliver real value and can help them to achieve their desired end result. (Or at least help them move closer towards it.)
I live in southern Spain. I love the place to bits … but they're absolutely clueless about using the Internet to generate leads/money.
I used to get blank stares back in England (UK) when I was asked, "So what job do you do, Andre?" — and I responded that I work online selling digital information products.
Huh!? … You do what!?
And believe me … here in Spain the blank expressions are even more blank.
So what I do now is respond with, "I have an online business that provides solutions to peoples problems."
That's what we do as online marketers. We're solution providers. We're pain relievers. We don't sell "products" per se. That's not the best way to frame what we do.
But very few marketers "get this", tho…
Everyone is selling "the product". Selling the drill … instead of selling a hole or a shelf on the wall.
This is the fundamental "30 thousand foot view" of a universal framework for building a real sustainable business online.
The dynamics of how you go about achieving this result can vary depending on your specific goals.
Meaning that you can capture a lead by selling a $97 front end product … or by giving away a free PDF report or video in exchange for an email address.
Both work.
But the fundamental framework doesn't change at all. Which is the point I'm trying to make here.
I'll start to zoom in on the picture now.
